The SEO Expert Who Works Directly on Your Account — Every Time
I'm Jay Nautiyal — a freelance SEO consultant with 5+ years of experience helping small businesses and entrepreneurs increase organic traffic, rank for the terms that matter, and turn Google into their most reliable source of new customers.
Before I became a full-time SEO consultant, I spent years learning the difference between SEO that looks impressive and SEO that actually grows businesses. The difference is almost always the same: strategy tailored to the specific business, honest communication, and consistent execution.
Why I Chose to Work Directly With Small Businesses — Not Agencies
I've spent time understanding how SEO agencies work on the inside — and why so many small businesses get a poor return from them. The model is structurally misaligned: agencies optimise for account size, not client results. Your account gets a junior executive. Your strategy is a recycled template. Your monthly report is filled with metrics that mean nothing for your actual business.
I built SEO with Jay to be the alternative. When you work with me, you deal directly with a senior SEO expert on every piece of work — strategy, execution, reporting, and communication. No middlemen, no handoffs, no diluted expertise.
I've worked with businesses across multiple industries — e-commerce stores, professional services firms, local businesses, startups, and SaaS companies. The common thread is always the same: they needed someone who understood SEO deeply and cared about their specific outcomes, not just the contract value.
That's what I bring to every engagement. And it's why I'm deliberate about not taking on more clients than I can serve well.
What I Know and What I Do for Clients
I specialise across the full SEO stack — from deep technical work to content strategy and local visibility. Here's what I bring to every client engagement.
Technical SEO
Core Web Vitals, crawlability, schema markup, site architecture
On-Page SEO
Keyword research, content optimisation, intent mapping
Local SEO
Google Business Profile, map pack, local citations
E-commerce SEO
Product & category pages, duplicate content, shopping intent
Shopify SEO
Shopify-specific SEO, theme speed, collection pages
SEO Reporting & Analytics
GA4, Search Console, rank tracking, business-impact reporting
The Principles Behind Every Engagement
I don't have a lot of rules. But the ones I do have are non-negotiable. They're the reason clients stay, refer others, and continue investing in SEO with confidence.
Transparency Above All
You always know what I'm doing, why I'm doing it, and what result to expect. No black boxes, no jargon designed to obscure, no hiding poor results behind impressive-looking charts.
Strategy Before Tactics
Every tactic I apply is in service of a strategy. I don't apply SEO techniques because they're fashionable — I apply them because they map to your specific goals, market, and competitive position.
Honest Timelines
SEO takes time. Anyone who tells you otherwise is either lying or selling you something that won't last. I give you realistic milestones and consistent progress — not inflated promises.
I Only Take On Clients I Can Help
If I don't think SEO is the right investment for you right now, I'll tell you. I'd rather have honest conversations than take on retainers I'm not confident I can deliver results on.
Ready to Work With an SEO Consultant Who Actually Cares About Your Results?
I take on a limited number of clients at any time. If you're serious about growing organic traffic and reducing your dependence on paid ads — let's have an honest conversation about whether I'm the right fit for your business.
No obligation. No hard sell. Just a conversation about your goals.